Your Essential Guide to Survive London’s January Sales


For all the shopaholics, we have good news for you! The post-Christmas period in London means only one thing- the January sales! Across the city, you’ll find slashed prices on clothing, accessories, electronics, home décor and so much more. So, read on to plan your shopping days in the city right and survive the very popular January sales in London.

History of January Sales in London

For London, the January sales are not a new attraction. Yes, you read that right! Catalogues at the City of Westminster Archives Centre depict how shopping sales and bargain hunts were a big draw for Londoners and travellers from all around the globe, since the 1890s. Some photographs also show shoppers eyeing the sale items at Liberty in the 1920s.

Plan and Set a Budget

Shopping during the sales is certainly a lot easier on your budget. However, it’s always best to know what you’re looking for and jot it down. Make a list of everything you need and try and stick to that list. Planning your shopping day will ensure you get your hands on all the necessary things and save some! Book a primely located stay at the luxurious Signature Townhouse Hyde Park and enjoy the comfort of amenity-rich and chic rooms while being close to top shopping destinations and landmarks in the city.

Set a shopping budget and don’t go all out during the January sales in the city. Even though it may be tempting to buy all that you can, given the discounted prices, it’s always better to plan and buy things.

Where to Shop?

Now, you must be thinking, where to start your treasure shopping hunt? Oxford Street, only moments away from your Hyde Park accommodation is a great spot to scout for high-end buys. But remember, during the January sales, queues start forming outside Oxford Street shops ahead of pre-dawn, so be there on time. Westfield shopping centre in Shepherds Bush is another great choice for premium shopping.

Department stores are always a great bet. Famous January sales in the city include Liberty, Selfridges, Harrods, and John Lewis. You’ll find everything you need here, under one roof, without having to cover multiple destinations. You can always choose to treat yourself to scrumptious gourmet delights prepared by Michelin-star chefs and refreshments at the food halls. If you’re looking for a differentiated shopping experience, plan your shopping with huge discounts running on boutique brands along King’s Road and premium brands on Bond Street or stock up on electric gadgets on a bargain at Tottenham Court Road!

Keep Your Energy Up

Remember to kickstart your day and fuel up with a hearty breakfast in Hyde Park area, as shopping is fun but can also be extremely tiring. Packing a few go-to snacks in your bag is a great idea. Also, remember to keep a bottle of water handy and stay hydrated.

The city of London is meant for some serious shopping! Whether you’re looking to spruce up your daily wardrobe or get on a bargain hunt, the January sales are for you!